American Exchange acquires Island Surf Company

American Exchange Group announced on Tuesday its acquisition of casual footwear brand, Island Surf Company.

Financial terms of the deal were not disclosed.

Under the agreement, Island Surf Company will become a division of White Mountain Footwear, a brand that American Exchange acquired in January last year.

The coastal-inspired footwear brand will benefit from the Massachusetts-headquartered White Mountain’s established infrastructure, sourcing capabilities, retail partners and decades-long expertise in the industry. Joe O’Brien, the current president and CEO of Island Surf Company, will continue to lead the brand, according to a press release.

“We are excited to join forces with American Exchange Group. This acquisition marks a new chapter for Island Surf Company, allowing us to expand our footprint and bring our coastal-inspired footwear to a broader audience. We look forward to leveraging our shared strengths to enhance our product offerings and deliver exceptional value to our customers” said O’Brien.

Founded in 2008, Island Surf Company, which sells comfortable and casual shoes for men, women and kids, is currently sold at Amazon, Beall’s Department Stores, Beall’s Outlet, Boscov’s, TJX Group, Shoe Carnival, Shoe Show and more as well as via its dedicated e-commerce site.

We see tremendous potential with the acquisition of Island Surf Company,” said Alen Mamrout, CEO of American Exchange Group.

“The synergy between White Mountain and Island Surf Company will allow us to broaden the brand’s reach and transform it into a complete lifestyle brand. There are extensive opportunities to expand Island Surf Company into various categories through strategic licensing, utilizing our shared resources and expertise to maximize its market impact and appeal.”

The acquisition comes after American Exchange acquired jewelry company, Danecraft, along with its Primavera Italy brand, in September last year.