American Exchange partners with CHD Crest Home, Dream Home to launch Aerosoles home collection

American Exchange Group has entered into a new licensing agreement with CHD Crest Home and Dream Home to expand the Aerosoles brand into the home sector. 

American Exchange Group partners with CHD Crest Home and Dream Home to launch Aerosoles home collection. – Aerosoles

The new agreement will see CHD Crest Home introducing Aerosoles-branded comforters, duvet covers, sheets, bed, and decorative pillows, while Dream Home will offer Aerosoles pet beds, blankets, quilts, throws, and bathmats. These product lines are set to launch in stores in Spring/Summer 2025.

“This partnership is a tremendous opportunity for us to not only expand our footprint but also to deepen our commitment to delivering products that resonate with our customers’ evolving needs. It aligns perfectly with American Exchange Group’s overarching growth and lifestyle strategy to identify brands, partnerships, and opportunities that provide value to a wide range of consumers,” said Alen Mamrout, CEO of American Exchange Group.

The new home collections aim to offer comfort and fashion at an accessible price point, with plans to expand into additional product categories. The venture follows Aerosoles’ expansion into sleepwear as well as apparel, introducing a line of work-appropriate career pants.

“Expanding Aerosoles beyond footwear into accessories, apparel, and now the home space is a significant milestone for us,” added Cynthia Nixon, EVP of licensing & brand development at American Exchange Group.

“This move allows us to transform these brands into true lifestyle brands, reflecting our commitment to innovation and customer satisfaction. With the introduction of comfort and technology-driven home products like cooling sheets and soft kitchen and bath mats, the Aerosoles brand DNA of comfort and design excellence will be seamlessly translated. This is an exciting first for American Exchange Group, marking our entry into home products with our exclusively owned brands.”

Copyright © 2024 FashionNetwork.com All rights reserved.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Todays Chronic is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – todayschronic.com. The content will be deleted within 24 hours.

Leave a Comment