Another Tomorrow opens flagship store in SoHo (#1684605)

Luxury apparel brand Another Tomorrow has opened a flagship store at 135 Wooster Street in SoHo.

The 2,000-square-foot space, designed by the Professor of Architecture and founder of the Yale Center for Ecosystems in Architecture, Anna Dyson, is rooted in an experimental approach. 

The store design features a sculptural installation that merges weaving mechanics with geometries found in nature to create a weave stretched along mathematically-driven curves. The result is a fabric-like network shifting with the viewer’s perspective that rises from the minimalist white floors and walls. This approach, aligns with Another Tomorrow’s ethos of sustainability, timeless elegance, and innovation in fashion.

The store houses the latest seasonal collections, timeless pieces from the Foundation edit, and a curation of archival and resale pieces. Building on its 2021 Authenticated Resale program, the store also serves as a drop-off point for pre-loved items. 

“In the heart of Soho, long-time enthusiasts of the mission-driven brand and newcomers alike will enjoy an in-person discovery of the latest pieces, and appreciate the unparalleled attention to detail in each cloth while experiencing the high touch service offered in the space,” the brand said in a statement. 

Earlier this year, the brand founded by Vanessa Barboni Hallik in 2020, tapped Angelina Jolie, actor, director, humanitarian, and entrepreneur, as a strategic advisor. Elizabeth Giardina has served as creative director since 2022, having previously worked for notable American fashion brands such as Proenza Schouler and Derek Lam.