Anti-ageing serum helps woman, 63, look ‘a decade younger’

A well-loved time of the week for beauty fans, Boots’ £10 Tuesday event is a chance to save money on top skincare brands.

Each week different products are featured, and in today’s sale, one of the standout items is a serum aimed at anti-ageing.

The Olay Regenerist Ultra Firming Day Hydrating Face Serum contains key skincare ingredients for cell renewal, including vitamin B3 and peptides.

It improves skin elasticity for a bounce-back effect, hydrates 10 layers into the skin, and noticeably firms the skin, reducing the appearance of fine lines and wrinkles.

The supercharged skincare product usually costs £34, but for today only, it’s available to buy for just £10. Although there can be an immediate hydrating effect after using a serum, consistent use is usually required for lasting benefits, and the description says to use the serum ‘daily for 28 days to see true skin appearance transformation’.

Boots customers are praising the Olay serum, with one saying: ”I have been using Olay Regenerist Serum for years! I’m not sure if it can reduce wrinkles? But using it daily has certainly helped to protect my skin in the ageing process! (I’m now 63, looking a decade younger). Definitely an alternative to Botox, which has worked for me! Thank You OLAY!!” [SIC]

Another impressed shopper commented: ”This is amazing! Left my skin feeling wonderfully soft and only a small amount was needed. Would recommend.” [SIC]

Although most of the reviews are positive, some didn’t love the texture, saying: ”Having used a high-end beauty brand for some time I decided to try Olay but for me, this was sticky on my skin, even when only using a small amount, so definitely not for me sadly.” [SIC]

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