Apparel Group brings international brands Herschel Supply Co, Anne Klein to India

Apparel Group India has expanded its international brand portfolio with the launch of Anne Klein and Herschel Supply Co in the Indian market.

With this launch, Anne Klein and Herschel Supply Co products will be exclusively available on fashion e-commerce platform Myntra.

Commenting on the launch, Abhishek Bajpai, CEO of Apparel Group India in a statement said, “The expansion of Apparel Group India’s retail footprint across the nation underscores our commitment to delivering exceptional shopping experiences to the evolving tastes of Gen Z and Millennials. We continue to bridge the gap between global fashion and consumers with the introduction of the latest launches of Anne Klein and Herschel Supply Co.”

Tushar Ved, President of Apparel Group India added, “This strategic expansion reflects our commitment to delivering the best of international fashion to India. We believe that Anne Klein and Herschel Supply Co will resonate strongly with our discerning Indian consumers. This move not only enhances brand diversity but also opens new avenues for Indian shoppers to access their favorite American brands right here in India.”

Apparel Group is based in the UAE and is responsible for marketing over 80 brands with a focus on fashion, beauty, and lifestyle labels including Tommy Hilfiger, Beverly Hills Polo Club, Inglot, Nine West, and La Senza among others.