| Image: Apple |
Apple will be announcing some Mac news next week, according to SVP of marketing
Greg Joswiak. In a post on X (formerly Twitter) he says to “Mac” your calendars, as the company has “an exciting week of announcements ahead, starting on Monday morning.” The post is accompanied by a video of the Finder logo turning into an Apple logo, further reinforcing the Mac theme.
While Apple never comments on its future plans, the rumors point to the company announcing updates to its MacBook Pro lineup, as well as a new iMac and a potentially redesigned Mac Mini. It also seems likely that the company will try to link the new hardware with its ‘Apple Intelligence’ AI, as the colors in the video Joswiak posted match the ones for the redesigned Siri interface.
“Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…”
It’s currently unclear what form these announcements will take. While Apple has previously announced updates to the iMac via press release, it would be odd if the company updated a product as important as the MacBook Pro without some sort of pre-recorded presentation, especially since the computer will almost certainly have new variations of the M4 chip that debuted in the iPad Pro earlier this year. So far, we’ve only seen the base M4, while most models of the MacBook Pro have traditionally used ‘Pro’ and ‘Max’ variants of the chip with more cores and capabilities.
There’s a fair amount of excitement around these potential releases, as benchmarks of the M4 show a decent uplift in single-core performance compared to the previous-generation M3. That should result in an overall snappier experience when editing and exporting photos. Those who bought the first generation of M1-powered MacBook Pros – especially the awful 13″ touch bar model that the author of this article still uses as their personal computer – can expect an even larger jump in performance from a theoretical M4-powered Mac.
Of course, there’s a possibility that’s not what we’ll be hearing about; Apple could surprise us all by leaving the MacBook Pro completely unchanged and instead reviving the tiny, single-port MacBook. It almost certainly won’t, but we won’t know for sure until Monday. We’ll be sure to cover the news as it happens, so stay tuned.