Ariat opens flagship store in Las Vegas

Ariat International, a Western, Work, and English footwear and apparel brand, has opened a new flagship store in the heart of Las Vegas.

Located within the 63 Las Vegas shopping center, the 10,000-square-foot Ariat Brand Shop opens with a curated selection of premium boots, clothing, jeans, shoes, and accessories. Drawing inspiration from Ariat’s performance-based rodeo scene, the store blends the brand’s eclectic western lifestyle with the dynamic energy of Las Vegas.

A standout feature of the store is a custom, life-size bucking bull sculpture, welcoming guests with its imposing presence, crafted from hedgewood with fun elements of Las Vegas incorporated. Next, the second level houses Ariat’s innovative ‘Hat Doctor’ shop-in-shop, offering personalized fittings and accessories to complete the perfect western look.

“We’re thrilled to have a brick-and-mortar presence in the entertainment capital of the world,” said Jared Ellis, Ariat’s VP of consumer retail. 

“Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to the Strip is an exciting next step for the brand. This is Ariat’s first brand shop in Nevada and the largest within our existing fleet. Customers can expect our widest selection of in-store products with style experts available to help achieve that perfect, authentic western look.”