Athleta unveils ‘Move with Athleta’ experiential fitness series

Gap-owned Athleta unveiled on Thursday a new experiential fitness series aimed at inviting women to come together to sweat, connect, and celebrate the Power of She. 

Dubbed ‘Move with Athleta’, the series is set to launch on November 16 in New York City and will continue to make stops in various cities across North America in 2024, including Los Angeles, Miami, Boston, and San Francisco.

Each curated experience within the Move with Athleta event will offer co-branded giveaways, special appearances from Power of She Collective partners, celebrity fitness influencers, and other special guests. Additionally, attendees can expect exclusive product offerings that bring Athleta’s performance DNA to life.

In New York, the experiences will take place at iconic destinations, and are open to the public, including Recharge & Reset in Athleta Square and the Wollman Rink Athleta Takeover. 

“Athleta is entering a new era and bringing exciting new product, innovation and community experiences to our customers across North America,” said Chris Blakeslee, president and CEO of Athleta. 

“Our customer is at the center of everything we do, and as we underscore Athleta’s position at the intersection of style, fitness and wellness, we’re proud to launch the Move with Athleta series to inspire all facets of her active lifestyle.”

Coinciding with the Move with Athleta launch, Athleta is making a $10,000 donation to Figure Skating in Harlem through its impact platform, The Power of She Fund. Since its inception in 2020, the Power of She Fund has impacted more than 50,000 women and girls through over 130 grants to organizations across North America.