For the longest time, shorts have been the most neglected part of a man’s wardrobe.
Once the right shirt and all-important shoe combo have been chosen, the shorts are slapped on for little reason other than to avoid a charge of public indecency.
Niels Hoeben saw things differently so he created Frankster to give shorts the vital importance that they deserve — as the glue that holds an entire look together. Having worked in senior roles for both Adidas and 2XU, Niels has learned a thing or three about what a label needs to succeed.
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And to put shorts back on the map, he knew he’d need a product that was up to the task.Now there are plenty of shorts brands in Australia already but they’ve all been created for a specific type of guy or for an occasion.
But what about the guys that just love wearing shorts all the time?
Those guys want to be able to wear their shorts on a walk to the beach, to the office, to after-work drinks and to watch the footy with their mates. Who’s making a pair of shorts for that guy?Frankster is.Frankster shorts are versatile. They’re designed to look good on blokes of all different shapes and sizes.
They’re flattering where it counts without requiring the wearer to look like an Olympian.
They sit nicely in the pocket between casual and formal — leaving the owner the choice to dress them up or down depending on the occasion.They’re comfortable too.
The blend of 98 per cent cotton and 2 per cent spandex was a deliberate choice, creating shorts that breathe and stretch like sports shorts while still having the appearance of casual dress shorts.Aside from the product that Frankster makes, Niels knew the brand behind it was just as important.
Aussie men are more actively purchasing from brands they align with and this is great news because it means that new brands have more reason than ever to be a force for good.As a men’s fashion brand, Frankster chose to support a cause that has been doing amazing things for men for over two decades — the Movember charity.
Frankster donates 10 per cent of all its profits directly to Movember.
But that’s not all Frankster products are sustainably made using certified cotton to ensure that every pair of Frankster shorts is ethically produced.After launching in early 2024 the brand quickly gained traction and has been receiving a steady flow of orders and five-star reviews since the start.We’ve seen these shorts being picked up by all sorts of different age groups and demographics — showing that they really are the pair for every bloke and for every occasion.
At $89.95 a pop they won’t break the bank either.
To shop the full range and learn more, head to the website here.