Authentic Brands renews partnership with BCI Brands for Vince Camuto

Authentic Brands Group announced on Tuesday the renewal of its agreement with BCI Brands for the Vince Camuto brand. 

The renewal cements BCI’s position as the licensing partner for Vince Camuto’s core women’s apparel category. The renewal agreement extends through the end of 2030, with provisions for two consecutive five-year renewal options thereafter, and follows a successful five-year term. 

In particular, BCI Brands aims to amplify Vince Camuto’s brand loyalty and tap into new customer segments through strategic retail partnerships and by leveraging its expertise in brand incubation, design, sourcing, and manufacturing.

“Vince Camuto’s legacy of timeless elegance has been a cornerstone of the fashion industry and our partnership with BCI has allowed us to preserve and elevate that legacy,” said Jarrod Weber, group president lifestyle, chief brand officer at Authentic. 

“Ariel is an exceptional partner that brings a fresh perspective.  The company’s strategic insights, together with Authentic’s expertise in brand building, further enhance the brand’s reach and impact. Together, we look forward to continuing to grow the business.”

Ariel Chaus, CEO of BCI Brands added: “BCI is proud of the work we have done since 2011 to build and grow Vince Camuto into one of the largest department store brands in America, and we’re committed to its long-term performance. Manny Chirico, BCI’s Chairman, and I see Vince Camuto as a pivotal component of our women’s sportswear portfolio and our forward-looking strategy of identifying other promising strategic acquisitions and licensing opportunities.”