AYBL sales and profits soar in latest year both at home and abroad

The year to the end of March was a good one for AYBL, the young British athleisure and performance wear brand, with turnover and profit rising strongly.

The company said that turnover rose to £38.566 million from £29.228 million and gross profit was up to £26.659 million from £18.492 million. Meanwhile operating profit jumped to £6.289 million from £1.841 million and pre-tax profit also jumped, rising to £6.19 million from £1.627 million. Net profit for the year was £4.633 million after £1.266 million a year earlier.

Clearly, the company made strong progress during the period and said that it continued to grow its revenue strongly despite the backdrop of the cost of living crisis and the worldwide economic downturn. 

It said it was helped by a focus on “high-quality and good value, exciting products”, as well as a “fantastic customer experience to retain existing customers as well as attracting new ones”. That may sound like classic brand hyperbole but it seems justified as the number of orders from repeat customers grew by 58% year on year. 

During the year it successfully launched a number of AYBL women’s ranges, as well as expanding its T-shirt offering. It also launched AYBL Men’s Gym wear in October last year and has been developing other new ranges that are due to debut in the current financial year, including Men’s Golf.

The group said it grew particularly strongly in its original UK market with a 45% leap in revenue, but Europe was also very strong for it with 78% growth there. AYBL US rose only 4%, but it says the market is a significant future major opportunity. In the year question, international revenue amounted to 65% of the total.

The company is also expecting its performance to accelerate in the current year.

AYBL was founded by brothers Reiss and Kristian Edgerton in 2018 and is now also backed by Gymshark co-founder Lewis Morgan.