B+ Umit Benan Fall 2024 Menswear Collection

Umit Benan presented his luxurious B+ line right after Milan Fashion Week. His aim with B+ is to offer impeccable quality and made-to-measure service. Benan is deeply fascinated by Italian and Japanese fashion of the 1980s—he mentioned names such as Armani, Ferré, Miyake, and Yamamoto during a showroom visit—and that’s why his silhouettes are soft and relaxed with an obsessive attention to movement, crucial to enhance the incredibly refined fabrics he chooses.

This collection reflects his life as a dad, and is divided into different occasions distinguished by a specific tone-on-tone color palette. Cold tones such as gray are for daily life—especially in the gray weather of Milan—while warm ones are for weekends in the countryside. All the white proposals are for the mountains and the black ones are more formal attire.

Everything is apparently very simple, but on closer look, sophisticated details can be discovered. In addition to those Italian and Japanese greats, Benan was also looking at the way John F. Kennedy Jr. wore very classical clothes with a young twist. A Neapolitan coat’s proportions were reworked to look wider and cashmere was spun like a jersey to resemble a sporty hoodie. He also renewed a traditional blazer by designing it with a removable internal structure that lets the wearer cover up his neck.

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