‘Baabour’ re-signs Christmas hero Shaun for new festive ad

Barbour has rehired its Christmas head of promotions. The high-end outdoor brand has signed Shaun the Sheep to once again spearhead its light-hearted campaign focusing on “giving the gift of warmth this festive season”.

Having successfully patched up The Farmer’s waxed jacket last year, Shaun and his flock are back for more adventures with ‘Baabour’. This time, the heritage and lifestyle brand focuses on its accessories.

Created by the team at Aardman, using its trademark stop-motion animation, this year’s seasonal film bringing Barbour to life on Mossy Bottom Farm, once again.

The film sees Bitzer — the Farmer’s devoted dog and Shaun’s best friend — attempting to conduct a very cold choir of Shaun and his flock through some Christmas carols. As their ‘baas’ begin to freeze, Bitzer has an idea – rushing off on his bike and returning with gifts from Barbour.

All wrapped up in their Barbour hats and scarves, the flock (and the farm around them) “feel the magical warmth of the British brand’s quality accessories”, as they merrily sing their way to the end of their carol.

Alongside this year’s ad, Barbour has also created 30 limited edition Re-loved Shaun the Sheep-inspired wax jackets, with all proceeds going to Oxfam. A ‘Baabour’ Shaun pin badge will also be incorporated, alongside a Shaun the Sheep key ring and embroidery to the front pocket.

The jackets will be sold by both Oxfam stores and Barbour.com, with the limited-edition jackets ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy.

Paul Wilkinson, Group Commercial director at Barbour, said: “After the success of last year’s campaign, we are excited to be collaborating with Aardman for another year… a British brand that shares our core values of craftsmanship, attention to detail, and quality.”