Bebe launches capsule collection with Ciara as creative director

Fashion brand Bebe has teamed up with Grammy Award-winning singer and entrepreneur Ciara on a capsule collection. 

The collection showcases Ciara as the creative director and the face of the Fall 2024 campaign, bringing her signature tomboy-chic aesthetic to bebe’s sophisticated, seductive product offerings. The capsule collection aims to champion individual authenticity, dynamic self-expression, and celebrates an unshakable confidence.

Ciara was closely involved in the design process, from selecting silhouettes and color palettes to experimenting with new fabrics and materials. It features a range of dresses, denim, sportswear, and accessories, including hats, handbags, footwear, and eyewear. The palette includes deep jewel tones, rich greens and blues, as well as metallics and neutral shades.

“I’m thrilled to have partnered with bebe on this one-of-a-kind special collection, especially being a longtime fan of the brand,“ Ciara said. “Having creative direction control and merging my personal style with this iconic fashion brand has been an incredible journey. This collection is all about empowering confidence, and embracing bold, new looks. I can’t wait for everyone to experience it.”

Founded in San Francisco in 1976 by Manny Mashouf, the Bebe brand is now owned by Bluestar Alliance, a New York-based brand management company that develops brands by providing growth across design, marketing, e-commerce, licensing and global distribution. The parent company looked to Ciara as the ultimate inspiration to ignite a new energy for the brand. 

“We are excited to have collaborated with Ciara on this exclusive capsule collection. Her unique style and long standing admiration for the brand, perfectly align with bebe’s brand vision,“ added Ralph Gindi, COO of Bluestar Alliance. 

“This collection represents creativity and attitude, designed to inspire confidence. We are excited for our customers – existing and new to experience this collaboration.”

Looking ahead, a second collection drop is scheduled for early October, bringing additional style offerings for the holiday season.