Bebe taps Ciara for capsule collection

Fashion brand Bebe has teamed up with Grammy Award-winning singer, songwriter, entrepreneur, philanthropist, and style icon, Ciara for the launch of a capsule collection. 

The ‘Bebe x Ciara’ collection will span across all of Bebe’s key categories, including dresses, denim, sportswear, and accessories such as hats, handbags, footwear, and eyewear, with deliveries slated for both Fall and Holiday.

To create the capsule, Ciara stepped into the role of creative director, infusing her signature tomboy-chic style into Bebe’s seductive and ever-evolving aesthetic, with a focus on self-expression.

Ciara will be the face of the campaign which will launch throughout the US on social, out of home, and in print. 

“Growing up the Bebe brand was iconic! My vision as Creative Director is to mix my own personal style elements of girl next door with tomboy, glam, and edge with a nod to the 90’s. I want this collection to allow women to style it their way and feel confident on their terms,” said Ciara.

Bebe, known for its celebration of bold sophistication, sees Ciara as the perfect partner for this venture.

“We are thrilled to welcome Ciara to the Bebe family. Her unique and bold fashion sense makes her a perfect partner for the Bebe brand, and we look forward to bringing her creative vision to life for our diverse, global audience,” added Joseph Gabbay, CEO, Bluestar Alliance, the parent company of Bebe.