The website is all about impressions. Whenever a potential customer visits your website, the first 2 seconds are the most important 2 seconds of your business as within these 2 seconds the potential customer can make up their mind in order to do business with you or not. This is where the value of good UX design comes into play. Let us talk about the importance of UX design and the importance of user experience and how both of them tie into one another and also find out the benefits of good user interface design. Before we do that, let us find out what does UX design mean.
WHAT IS UX DESIGN?
UX design is can be defined as the user experience design and within this, there are various factors and parameters and elements that determine the satisfaction of the user while they visit your website. There are certain UX design values and one of the most important values is the customer experience and in order to provide a customer experience that is good, the UX design needs to be easily navigable. The business value of a UX design lies in the user interface and this is extremely important in terms of the website’s conversion rate. The better UX designs tend to keep in mind various factors such as branding as well as the visitors’ psychology and tie into their market research and technology to provide a digital experience that is different and unique.
Let us find out the various benefits of having a good UX design.
- MONEY SAVER – The main objective of your business is to make money. One of the ways to save money is to reduce development costs. Let us tell you how having a good UX design can actually help you reduce your development costs. If you are able to have a design that has a good UI and that can make visitors actually do business then that makes your website design economically effective spending. If the UX is the only thing that is compelling your potential customers to turn into customers that means you can reduce costs in other factors such as the implementation of different algorithms to different keyword usage as well as other important developmental changes. The fewer website design and development changes you have to make the more you can save money on design. There is also the added benefit that you can save money in marketing costs as you do not need to work that hard to bring in customers and worry about user acquisition. Therefore, with the right UX business cases increase and your website becomes a successful brand.
- CUSTOMER LOYALTY – In every business case scenario, the most important thing that you can ask for is customer loyalty. While it feels good to have new customers who are interested in interacting with your services, the market winners and leaders are those companies and brands that have repeat customers that are loyal. If you provide a service and sell a product that a customer is interested in for a single time then they can come and buy the thing without even worrying about how good the user experience is. In order to have that customer come back a second time, you need a good user experience design. If having new customers is allowing your business to stand then having loyal repeat customers will allow your business to keep standing. This is only possible if you have a good navigable website wherein there are fewer hiccups and the design is simple to use then the customer will think about visiting your website once more and even suggest your website to other people. If you have a website that speaks directly to the customer and expresses empathy towards the customer and tries hard in understanding the customers’ needs by providing various important features such as search as well as various filters to filter out the product then the customer will come again. It is all about understanding the customers’ needs and creating a design that customers like and only then can you have a good retention rate.
- WORD-OF-MOUTH – No matter how new or how old your business is, one of the best forms of marketing is word-of-mouth. Previously, when there were no websites to run your business and everything was offline, business was dependent on word-of-mouth and that is customers telling their friends and family about your business. There was no marketing budget and everything depended on reputation. Previously this reputation was built on user experience and that was the experience the customer had while doing business with you and that included them getting received into the store as well as the salesman’s etiquette etc. In today’s day and age, the same thing is the case just digital. The best products in the world are products that have a great word-of-mouth reputation and this is the best form of marketing. If you want to have a good word-of-mouth experience then the only way to do is to have a good user experience that will make the customers not only become loyal customers and return back but also bring in their friends along with them.
- AVOID RESOURCE WASTAGE – This also ties into development costs. If you have an effective UX in place then there will be fewer chances of you having to spend even more on development. If something works then there is no need to spend extra money on changing it and that will only be the case if your UX design is effective and is drawing in customers. This will allow you to not spend even more capital on bringing in new design elements and resources and then you can spend this extra capital on other important areas such as marketing and other budgets.
These were the important benefits that having a good UX design can bring to the table. If you are someone who is also concerned about the UX design and user experience of your website then you do not have to worry because we are here for you. We are ThinkToShare, the fastest growing web design company in Kolkata and the most trusted web design and development company in Kolkata. We have award-winning projects to our name that have excellent UX design and we have dedicated teams of UX quality control managers that make sure that the UX design is always of the highest standard throughout the website development process. Trust us to deliver because we are the best in the game.