Thousands of Australians are racing to take advantage of a 30 to 50 per cent off early Black Friday sale on at-home sauna and ice baths.
VITAL+, founded in March 2023 by Cameron Mehr and Tom Mansfield, plugged a hole in the market for at-home wellness products and now it is celebrating its customers by offering out-of-this-world discounts.
You can pick up the brand’s signature SaunaPod for $322, down from its usual price of $495, and the Ice Bath for $874, down from $1345.
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The brand started when Cameron and Tom noted a surge in interest in cold therapy.
Existing options were either expensive or impractical, leading them to innovate with portable PVC ice baths and custom-designed silicon freezer ice trays for customers to produce ice conveniently at home.
Proponents of sauna therapy say it can aid sleep, enhance relaxation and stress reduction, improve cardiovascular health and muscle recovery and aid pain relief.
Existing saunas on the market either require a significant investment for a full installation or recurring expenses for membership fees at local recovery centres.
VITAL+ has introduced a portable, easy-to-set-up, high-quality, and affordable sauna that empowers wellness enthusiasts to enjoy the benefits of sauna therapy in the comfort of their own homes.
The response to VITAL+’s sauna product has been overwhelming, with more than 1000 people signing up to the pre-order.
“As young adults with high-stress careers, our mental health has been put through the ringer time and time again,” the co-founders told Best Picks.
“But luckily along the way we’ve discovered tools that help manage our emotions and cope more effectively with stress.
“One of the many tools that we’ve picked up is deliberate cold exposure in the form of ice bathing and cold plunging. We want to share this practice, as well as others, with the world.”
Just as with saunas, shoppers are advised to consult their doctor before taking the plunge in an ice bath.
Those who have already done so have called the products “game-changing” for at-home wellness therapies.
“I have been going into the sauna at the gym for years so I can’t believe I can now do it on my balcony,” one customer said.
“I was one of the lucky Ice Bath customers to product test the SaunaPod. I absolutely love it. I was completely drenched in sweat in a matter of minutes,” said another.
Shoppers can now purchase both the Ice Bath or Sauna from the Vital+ website here.