Betsey Johnson has teamed up with Parade, which was acquired by Ariela & Associates International this summer, for an intimates capsule.
Launching Friday, the collection is inspired by Johnson’s fall 1999 show and the ’90s grunge renaissance. The capsule recognizes their shared passion for fun, self-expression and Y2K nostalgia.
The 22-piece collection mixes saturated bright colors with pops of metallics and neons seen throughout satin, mesh, naturals, animal prints, florals and plaids.
The Parade x Betsey Johnson collection is offered in silky mesh and glow satin sustainable fabrics using archival Betsey Johnson prints. Styles include the Luxe Lace Flyaway cami and Luxe Lace slipdress, as well as a gift set, the Days of the Week underwear pack featuring seven pairs with Johnson’s handwriting and icons. Sizes range from XS to 3XL.
The full collection retails from $12 to $72 and is only available on YourParade.com and BetseyJohnson.com.
The collaboration is a multidrop collection with a limited-edition holiday capsule as well as a Valentine’s Day capsule that will be available in January.
A look from Parade x Betsey Johnson capsule.
Courtesy of Betsey Johnson and Parade
“I never imagined that the collections I designed in the ’90s would still be inspiring forward-thinking brands like Parade,” said Betsey Johnson. “When I look at my earlier pieces, they were so straightforward, so pure and established me right off the bat, filled with an uncompromising commitment to sexy skin-baring looks for women of all shapes and sizes to feel comfortable and true to themselves.”