The British Fashion Council (BFC) has announced the designers selected for the 2024/25 Newgen programme, its “longest-standing and most internationally celebrated emerging talent support and showcasing initiative”.
They include Aaron Esh, Ancuta Sarca, Chet Lo, Derrick, Di Petsa, Harri, Kazna Asker, Leo Carlton, Masha Popova, Paolo Carzana, Sinéad O’Dwyer, The Winter House, and Tolu Coker.
Also on the list in their very first year as Newgen labels are Charlie Constantinou, Johanna Parv, Karoline Vitto, Lueder, Pauline Dujancourt, Steve O Smith, and Yaku.
Presented this year in partnership with Inditex’s Pull&Bear, Newgen aims to identify a group of designers by their “creativity, strong design aesthetic and point of difference”.
They’re selected by industry-led panels chaired by Sarah Mower, BFC Ambassador for Emerging Talent.
What the designers get — apart from the obvious publicity boost of being part of the group — is a series of tangible benefits such as financial grants, showcasing opportunities, individual mentoring and training sessions to assist them as they develop their business infrastructure and skills.
Pull&Bear as the recently-announced Principal Partner for the programme, will pitch in with direct financial support and mentorship as well as providing “a platform for storytelling, through its new experiential vertical ‘Canvas for Creativity’.”
Since its launch in 1993, BFC Newgen has supported designers including Alexander McQueen, Bianca Saunders, Christopher Kane, Duro Olowu, Grace Wales Bonner, Kim Jones, Jonathan Anderson, Richard Quinn, and many more.
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