Bloomie’s by Bloomingdale’s to open in New Jersey

U.S. department store retailer Bloomingdale’s will open its fourth Bloomie’s concept store on November 14, in New Jersey. 

Located in The Grove Shopping Center in Shrewsbury, the new Bloomie’s store will be the first of its kind to carry an all-women’s assortment, including a collection of contemporary ready-to-wear, inclusive of complementary accessories, beauty, and fine jewelry.

Inside, visitors can shop an array of brands such as Mother, Veronica Beard, Rag & Bone, Cinq a Sept, L’Agence, Staud, Tory Burch, Chanel Beauty, Charlotte Tilbury, Roberto Coin, and more.

The new location will also offer services like styling, easy returns, pickups, alterations, gift wrapping, plus a grab-and-go Forty Carrots, offering customer favorites including frozen yogurt, salads, sandwiches, and more. 

“Bloomie’s is a perfect example of how our brand continues to evolve with our shoppers’ needs and preferences,” said Rachel Abeles, SVP customer and revenue growth.

“This Shrewsbury Bloomie’s is a milestone for us, it strengthens our presence in the local NJ area and marks our first women’s-only location. We’re excited to bring this curated collection of brands and categories to complement our existing fleet within the New Jersey community, making access easier and more tailored than ever before.”

On opening day, the store will host ​a winter wonderland event, with branded activations, featuring fun, fashion, exclusive gifts and more.

Founded in 1872, Bloomingdale’s is an upscale department store that is today a division of Macy’s, Inc. It currently operates 32 Bloomingdale’s stores, 21 Bloomingdale’s The Outlet stores, and four Bloomie’s stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington.

In addition, Bloomingdale’s has an international presence with a location in Dubai and Kuwait.