Blueberry names celebrity stylist Kate Young as senior advisor

Digital fashion brand Blueberry has named celebrity stylist Kate Young as a senior advisor. 

In this role, Young, who has worked with celebrities, fashion media, and luxury brands, will advise Blueberry to cement its leadership in the digital fashion landscape.

Blueberry has been a leader in the digital fashion space for over a decade with more than 15 million items sold and more than 1 million customers each year. With a women-led executive team, Blueberry offers products ranging from trending items on TikTok to fashion essentials, and currently maintains active storefronts on platforms like Roblox, Zepeto and Second Life.

“This is a huge day for Blueberry, and a landmark partnership between the traditional and digital fashion worlds,” said Ashley Hopkins, chief creative officer, Blueberry.

“As we continue to scale our brand, we could think of no one better than the legendary Kate Young to be in our corner. Her experience styling the most high-profile celebrities and fashion houses in the world will supercharge everything we do creatively and play a massive role in helping to elevate the Blueberry brand.”

Young entered the fashion world as an editor at Vogue. A three-time recipient of “‘The Most Powerful Stylist’ by The Hollywood Reporter, she has styled prominent personalities such as Sophie Turner, Michelle Williams, and Julianne Moore. 

She has equally styled campaigns for renowned brands like Dior and Chanel, and has consulted brands like Armani Exchange, Tod’s, and Ann Taylor. Her arrival signifies a strategic move for Blueberry to bridge the gap between traditional and digital fashion.

“Digital fashion is an enormous growth opportunity for the traditional fashion world, and I’m thrilled to be partnering with the creative force that is Blueberry,” said Young. 

“The design freedom and time to market in digital spaces is remarkable, and I’ve been blown away with the quality and diversity of what the Blueberry creative team puts out on a weekly basis. It’s an exciting time for Blueberry and for digital fashion – I look forward to seeing what we can accomplish together in the years ahead.”