Boy Meets Girl will celebrate Strawberry Shortcake’s 45th anniversary with a 13-piece back-to-school collaboration that feature both brands’ logos with Boy Meets Girl signature unisex styles. Those include hoodies, crew sweatshirts, T-shirts, totes and notebooks.
For the first time, Boy Mets Girl and Strawberry Shortcake will introduce an adaptive upcycled denim jacket, reflecting a commitment to inclusivity and sustainable fashion. All products will be sold on boymeetsgirlusa.com.
Boy Meets Girl signed a two-year worldwide co-licensing deal with Strawberry Shortcake which ends on Dec. 31, 2025. The company launched a soft Valentine’s Day drop with a few stock keeping units, before this bigger drop.
“Over the past 20-plus years, Boy Meets Girl has been a brand that shares stories and brings people together while giving back to communities,” said Stacy Igel, founder of Boy Meets Girl. “We have always said, ‘confidence and courage never go out of style.’ Introducing an adaptive piece of clothing to our collection was important to carry our message even further to those with a disability.”
Strawberry Shortcake is owned by WildBrain, a leader in kids’ and family entertainment. The brand, created in 1973, has grown to include new content, toys, consumer products and experiences.
“We love collaborating with Boy Meets Girl as they bring their amazing point of view to Strawberry Shortcake, capturing her sweetness, nostalgia and kindness. Their new adaptive, upcycle denim jacket, reflects our joint values of inclusivity and creativity as well as our Strawberry anthem of ‘baking the world a better place.’”
This past year, Igel was a guest instructor at Columbia College in Chicago, where she once took design classes as a high school student. Igel asked for new concepts, and one that was presented to her included adaptive clothing, addressing mobility issues, sensory impairments and disabilities. She was so impressed with what she saw in her class that she asked some recently graduated students to join her in a newly created collective named the Boy Meets Girl x Strawberry Shortcake Chicago Collective. They worked together on the adaptive upcycled denim jacket.
“It’s incredibly special to bring this project full circle and involve the next generation of designers from my hometown,” Igel said. She is featuring Jessica Ping, a disability model, in the campaign.
Fifty percent of the net proceeds will be donated to the National School Climate Center’s Community Champions program.
Hoodies are $79, crew sweatshirts are $59, tees are $49, the notebook is $20, double-sided tote is $18 and all-natural totes are $18. The adaptive upcycled denim jacket retails for $400. The jacket features detachable sleeves with magnetic snaps, which transform it into a vest. The design allows easy access for people with prosthetics. The front closures have hidden magnetic “buttons” that automatically connect and easily pull apart. In addition, interior assistive dressing straps help users pull the jacket on and off with ease.