Bridgerton star is face of Orlebar Brown for SS24

British men’s resortwear and lifestyle brand Orlebar Brown (OB) has unveiled its new spring 24 collection and also a new face to front its spring campaign.

The collection from the Chanel-owned label is this season inspired by blossom and is described as “a sunny, floral fantasy during a time of the year that is symbolic of life, joy, sun, rebirth and renewal. A season that inspires people to Blossom”.

And the public face of the offer is Jonathan Bailey, star of Bridgerton, The Travelers, and the upcoming film adaptation of Wicked.

In line with the ‘Blossom’ theme, Bailey can be seen in front of a wall of flowers in several relaxed shirts and other pieces.

The collection includes a hero print for the season called Fiore, that’s the focus of one of the campaign shots.  

This is a “delicate floral repeating print in blue, white and earthy biscuit colourways”. It can be found on shirts, swim shorts, and resort shirts in linen and lyocell. There are also other floral prints in red and green with one particularly strong one in a blue and pink photographic print.

The printed pieces come along with linens, cashmere, other network, cotton, silk and merino pieces. In short, it’s “Everything to help you Holiday Better”, according to the brand’s tagline.

The new season also sees the addition of a second Graphite capsule, featuring active styles with technical touches in swim shorts, T-shirts, sweats and outerwear.