Basketball team the Brooklyn Nets are teaming up with Brooklyn fashion brand, KidSuper, ahead of the NBA Paris Games 2024 on January 11.
Known for its distinctive style and innovative designs, KidSuper brings its unique vision to the Brooklyn Nets, creating a limited-edition collection. The KidSuper collection is set to be unveiled during game week, offering fans an opportunity to embrace the spirit of both Brooklyn and Paris.
Other events to celebrate the occasion include a Nets-themed pizzeria, a concert paying tribute to the legendary rapper The Notorious B.I.G., and an immersive experience with artist Kaws featuring their team attire. Moreover, throughout the week, French fans can participate in a series of contests to win prizes.
“We are thrilled to showcase the best of Brooklyn through a series of experiences in the City of Light focusing on food, fashion, art, music, and basketball. Brooklyn and Paris are two cultures rooted in community and creativity, and our shared passions will be fully highlighted,” said Andrew Karson, chief marketing officer of BSE Global, the parent company of the Brooklyn Nets.
The Brooklyn Nets are set to face the Cleveland Cavaliers at the Accor Arena in Paris on Thursday, January 11, 2024, at 8:00 PM as part of the NBA Paris Game 2024 presented by Revolut.
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