LONDON — Burberry is taking its Streets project to New York, opening the Knight Bar, a temporary takeover of Temple Bar in NoHo, and recreating a small, quiet corner of London in the city that never sleeps.
For seven days, from Friday to Nov. 16, the bar will be decorated in a new Burberry red check and serve a special menu curated by Norman’s, the North London café famous for its English muffins, scrambled eggs, sausages, battered fish and hash browns.
Burberry will also host a special evening event at the bar on Thursday. Next door to the Knight Bar there will be a window installation that draws inspiration from a London street. It will also be decorated in the brand’s new red check.
The Knight Bar takes inspiration from designer Daniel Lee’s Knight bag for fall 2023, and the refreshed Equestrian Knight design, which has been part of the house’s archives since 1901.
“We are thrilled to announce the fourth installment of Burberry Streets, landing in New York for the holidays. Following successful events in London, Seoul and Shanghai, we’re looking forward to celebrating the season as well as the launch of the Knight bag at Knight Bar,” said Rod Manley, chief marketing officer for Burberry.
Inside Burberry’s Knight Bar.
Streets started in London in September, and later traveled to Seoul, where it offered fashion, food and special retail experiences showcasing Daniel Lee’s first collection for the brand. It later moved to Shanghai.
As reported, Burberry Streets is meant to draw attention to the fall collections; the brand’s British heritage, and its signature designs, which include the famed check in a new shade of cobalt blue; the English rose print, and the leaping Equestrian Knight.
During London Fashion Week, a traveling Norman’s food truck was park on The Strand in central London and on Duke of York Square on the King’s Road serving snacks and British breakfast classics to showgoers and members of the public.
There was even a little Norman’s food truck parked outside Burberry’s fashion show tent in Highbury Fields, north London.
Flags with Burberry’s new rose print were hoisted above Bond Street while the mega screens at Piccadilly Circus showed videos from the brand’s fall 2023 campaign.
The brand turned the Bond Street tube station into Burberry Street, wrapping it in the new blue branding and Equestrian Knight design.
In Seoul, Burberry launched a project called Seongsu Rose, which ran until Nov. 5.
The Seongsu Rose hub, at 73 Yeonmujang-gil Seongdong-gu, was located in a vast former factory space. At its center was the Petal Maze, an installation inspired by the English rose, a new motif that features big in Lee’s collections.
The interactive maze featured handcrafted, sculpted shapes such as petals, stems and leaves. They served as a backdrop for Burberry’s fall 2023 collection, with areas dedicated to shoes, bags and ready-to-wear.
Outside the main space there were two smaller pop-ups: Seongsu Shoe and Seongsu Bottle, offering footwear and hot water bottles, respectively, from the fall 2023 collection.
In addition, a purple rose print flew on flags and buildings on the streets of Seongsu, while Burberry symbols popped up in multiple locations across the capital.