C.P. Company expands into mainland China with first flagship store in Shanghai

Italian fashion brand C.P. Company has expanded its presence into mainland China with the opening of its first flagship store in Shanghai. 

The new flagship store is located on the second floor of the luxury mall Rèel at 1601 Nanjing Road. 

The store’s design features floor-to-ceiling windows and a honeycomb roof structure, reflecting C.P. Company’s commitment to creating an immersive customer experience. This aesthetic embodies the brand’s signature functional approach, offering a unique shopping environment.

It opens with the brand’s upcoming FW024 collection, which marks a new chapter in the history of C.P. Company.

The opening solidifies the brand’s long-standing relationship with the Asian market and marks the beginning of a significant expansion within Chinese territory, aimed at connecting with a community deeply oriented towards the latest trends and innovations.

“The opening of the Shanghai store is an important milestone for the brand in its growth and development in China, but it will not be the only one,” said Lorenzo Osti, president of C.P. Company.

“This year, C.P. Company will land also in Beijing, Shenzhen, Hangzhou, Changchun, and other key cities. We are confident in the long-term expansion of C.P. Company in China and look forward to seeing the brand grow even more there.” 

C.P. Company has long been influenced by China’s manufacturing skills and rich cultural heritage. Osti’s numerous trips to China throughout his life fueled a deep appreciation and attraction to the region.