Calvin Klein launches second installment of Fall 2024 campaign starring Jeremy Allen White

Calvin Klein launched on Tuesday the second installment of its Fall 2024 campaign, featuring actor Jeremy Allen White. 

Directed and photographed by Mert Alas, the campaign captures White embodying classic Americana and nonchalant cool. Set against the backdrop of sun-soaked, poolside scenes, the campaign showcases Calvin Klein’s latest offerings in underwear and denim. The accompanying video, set to ‘Crimson and Clover’ by The Shacks, highlights White’s subdued confidence and rock-inspired energy.

In this installment, White dons Calvin Klein’s Fall 2024 underwear and denim styles, showcasing modern fits designed for a relaxed yet statement-making look. Styles include the 90s Straight, Slim Fit, and Standard Straight Jeans, alongside the 90s Trucker Jacket, and the Monogram Logo T-Shirt. Underneath, new Modern Cotton Air and iconic Cotton Classic underwear are paired with new sunglasses to complete the look.

“Calvin Klein’s aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign,” said White. 

Content will be featured across the brand’s social media channels throughout the week. High-impact out-of-home placements around the world will also showcase the campaign.