There’s a new Canon PowerShot product, and it is undoubtedly not what photographers would expect. Canon has announced the PowerShot Golf Digital Laser Rangefinder.
“The New PowerShot Golf Digital Laser Rangefinder can help players target the flag quickly, redefine precision, and ‘putt’ the joy back into every swing,” Canon promises, with a little dash of humor. But the PowerShot Golf is no joke and is packed with interesting features that would fit as much into a camera as it does in a golf rangefinder, including optical image stabilization, an electronic viewfinder with 6x to 12x digital zoom, and the ability to capture photos and videos to a microSD card.
“Canon boasts some of the world’s most refined and precise imaging technologies, with decades of research into delivering products trusted by professionals across various industries. Now with this legacy of excellence in tow we’re excited to introduce something completely new to our lineup, the PowerShot Golf Digital Laser Rangefinder,” says Brian Mahar, senior vice president and general manager, Canon U.S.A., Inc. “Attention to detail is vital in golf and we saw an opportunity to apply our imaging expertise.”
As its name suggests, the Canon PowerShot Golf Digital Laser Rangefinder includes a laser to measure the distance to a specific target — like the pin on a distant green. The device can also perform slope-adjusted distance measurements, allowing golfers to dial in the perfect club for a shot, regardless of the elevation changes.
Although this is Canon’s first foray into the golf rangefinder segment, it’s not the first time a camera company has gotten in on sports optics. Nikon offers numerous laser rangefinders, including the new Coolshot 20 GIII. And, of course, both Canon, Nikon and another big name in the photography industry, Pentax, have long sold spotting scopes for things like birdwatching and stargazing.
The Canon PowerShot Golf is designed to tuck in the user’s pocket easily and is lightweight, weighing just 150 grams (0.33 pounds). The Rangefinder also includes IPX4 equivalent water resistance.
Canon says the PowerShot Golf has a range of seven to 800 yards, with an accuracy of plus or minus two yards. It also has haptic feedback and vibrates when the rangefinder locks onto the pin.
While Canon doesn’t mention specific photo and video features in its product listing, the detailed technical specifications explain that the PowerShot Golf has a Type 1/3 image sensor and shoots approximately 11-megapixel photos with a 4:3 aspect ratio. Thanks to the crop factor, the 51mm lens is equivalent to a 410mm lens on a 35mm camera. It has an f/3.9 aperture and offers no aperture control. Canon says that exposure control is entirely automatic.
“Unlike other rangefinders, PowerShot Golf also has a photo and video camera built in! Use the camera to record your measurements or turn the laser off and start capturing the moment,” Canon explains. “Whether it’s an unexpected event on the course, or you want to record your swing to look at later, PowerShot Golf is ready to go.”
The PowerShot Golf records Full HD video at up to 30 frames per second for a maximum of 59 seconds per clip.
The built-in electronic viewfinder has a 0.39-inch display with approximately 2.36 million dots and 100% coverage.
The Canon PowerShot Golf is available to preorder now for $349.99, and will begin shipping in July.
Image credits: Canon