Celebrity stylist Maeve Reilly teams up with Barbie

Barbie, Mattel’s star brand,has  inked a major collaboration this October with Los Angeles-based celebrity stylist, Maeve Reilly. 

Created as part of The Styled By Series, which pays tribute to the creative vision and influence of top fashion designers and stylists, the Barbie Styled by Maeve Reilly doll channels Reilly’s signature elevated street style aesthetic, wearing modern wide-leg denim jeans, a crisp cream crop top, shiny bangles and oversized leather jacket. 
 
“Throughout my career, I have dedicated myself to empowering all women from all backgrounds to feel beautiful, confident, and fearless in expressing themselves through fashion,” said Reilly. “When Barbie approached me to design and style this doll, I was beyond thrilled to work with such an iconic partner that believes in empowering women to live their most authentic and confident selves.” 

It’s a media coup for the New York-born, Los Angeles-based designer. Passionate about fashion, Reilly, who graduated from the Fashion Institute of Technology, launched her career on a television show produced by her father, William Spencer Reilly, on the Hallmark channel. Enchanted by a wardrobe internship, she moved to Los Angeles, where she began dressing background dancers on music videos, eventually landing her first job as a stylist for singer Janelle Monae during the BET awards. 

Contacted shortly afterwards by Hailey Bieber on Instagram, she went on to work on a series of collaborations, dressing Megan Fox, Coco Jones and Eva Longoria, making several appearances on television shows such as Best Ink and Fashion Police, before becoming known across the globe for her tomboy-meets-girly street style; a style she now adapts to Barbie.
 
In 2020, Reilly also launched her own fashion label, Local Love Club, a streetwear brand. A portion of her brand’s proceeds support the Kind Campaign, a nonprofit organization dedicated to spreading awareness and healing from bullying through in-school assemblies and educational curriculums. 
 
She has been also approached by other companies for collaborations, notably PayPal, with whom she is running a campaign to promote its ‘Pay in 4’ function, which enables buyers to pay for expensive items in instalments. Last year, she also collaborated with BCBG brand Max Azria on a 16-piece capsule collection.
 
Reilly’s new Barbie look is featured on Mattel Creations, Mattel’s e-commerce and content platform dedicated to creators, collaborations, and innovators.