Charli XCX and Converse prep for Christmas campaign

Christmas wouldn’t be Christmas without a Converse campaign. This time the high-profile footwear brand’s chosen singer/songwriter Charli XCX (Charlotte Emma Aitchison) as “the perfect pairing of two icons” for the most important campaign of the year.  

The partnership kicks off with the star “celebrating her love for the Chuck Taylor All Star” in the holiday campaign photographed by Sharna Osborne. But wait, the full story is yet to be revealed as “more details about how Charli and Converse will be creating together will be shared in the months to come”. 

But for now she does at least join a long line of Converse creators that includes Tyler, The Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, and Isabel Marant among others.

And it’s not just celebs that form a dual love-in for the brand. Last month, designer Isabel Marant, also known for her love of Chuck Taylor sneakers, co-launched a first footwear collaboration with the brand, a link-up that also heralds other Chuck Taylor developments, we were told.

The collab included a new silhouette, the Chuck 70 Wedge, alongside a fresh take on the classic Chuck 70, and “honours Marant’s stake in fashion and her pioneering work around the sneaker wedge trend of the 2010s”.