China’s Bosideng invests in Canadian luxury outerwear brand Moose Knuckles

Canadian luxury outerwear brand ​Moose Knuckles has received a minority investment from Bosideng, a Chinese down apparel company.

Terms of the deal were not disclosed. Private equity firm Cathay Capital, which acquired a stake in Moose Knuckles in 2019, remains the Montreal brand’s majority investor.  The investment, however, marks the exit of co-founders Ayal Twik and Noah Stern as shareholders, who launched Moose Knuckles in 2009 and led the company’s first chapter of growth.

The investment looks drive Moose Knuckles’ continued global retail expansion. The brand boasts 36 stores across 30 countries in North America, Europe, and China, with distribution through luxury retailers such as Harrods, Selfridges, Saks Fifth Avenue, and Holt Renfrew.

“Our products are the culmination of our unwavering dedication to combining exceptional materials, meticulous construction, and a tailored fit that marries style with functional performance,” said Victor Luis, executive chairman of Moose Knuckles.

“We are embarking on a thrilling new chapter for Moose Knuckles, where we will continue to expand our collections and categories to meet the ever-evolving expectations of our consumers across the globe, ensuring they feel both comfortable and stylish in every season. Our collaboration with Bosideng will be a catalyst for our growth in Asia and will strengthen the multi-cultural, disruptive, and creative spirit that defines our brand and resonates with our global audience.”

Bosideng’s business knowledge in Asia will also help with the brand’s product and market development in the region, according to a press release.

“Bosideng will provide substantial strategic and financial support to Moose Knuckles,” said Gao Dekang, founder of the Bosideng brand, chairman of the board of directors and president of the group.

“This is a strategic cooperation with complementary advantages that will inject new momentum into the mid-to-long-term development of both Moose Knuckles and Bosideng.”

Moose Knuckles is also known for its fashion collaborations. Earlier this year, the brand partnered with Pleasures, the LA brand founded by Alex James and Vlad Elkin and inspired by art, music and 90s subcultures.