Christian Louboutin invests in Experimental Group

Designer Christian Louboutin has invested in Experimental Group, becoming the French hospitality group’s newest minority shareholder. 

The move comes as more luxury brands have been teaming up with the hospitality industry including restaurants and beach clubs. 

Joining forces with Jean Moueix and Brookfield Asset Management, Louboutin is set to support the ongoing expansion of the group’s portfolio of hotels, restaurants, and bars in Europe.

Experimental Group was founded in 2007 by Olivier Bon, Pierre-Charles Cros, and Romée De Goriainoff, and joined by Xavier Padovani in 2010. In 2021, the group secured a £300 million investment from Brookfield Asset Management.

“Christian Louboutin’s entrepreneurial spirit matches the values of Experimental Group,” said Bon. “His international reputation, multidisciplinary artistic collaborations, creativity and intuition will be invaluable assets in supporting our development.”

Looking ahead, Experimental Group has announced new openings slated for 2025 in Val d’Isère, Rome, and Paris. These additions will complement the group’s growing portfolio, which already boasts over 20 venues, including hotels in London, Ibiza, Biarritz, Menorca, Venice, and the Cotswolds.