Coach unveils ‘The Lil Nas X Drop’

Coach unveiled on Tuesday a capsule collection curated by the brand’s ambassador Lil Nas X. 

Dubbed ‘The Lil Nas X Drop’, the edit features hand-picked and customized pieces from the Winter 2023 collection, reflecting Lil Nas X’s expressive approach to style.

To create the capsule, Coach and the American rapper and singer worked closely to infuse the collection with the artist’s individuality and sense of color. Coach creative director Stuart Vevers then collaborated with Lil Nas X to select and customize his favorite pieces from the collection. 

The capsule includes shearling coats in vibrant pop colors, graphics reminiscent of concert merch, and a personalized American varsity jacket adorned with patches representing symbols from Lil Nas X’s life, including his pet cats and zodiac sign, Aries. 

The Winter 2023 collection draws inspiration from American archetypes, blending leather biker and shearling jackets with tees, sweatshirts, and bags featuring youthful acid graphics and electric colors that pay homage to rave culture. Additionally, an archival Bonnie Cashin leopard print has been recontextualized for a modern touch. 

“Our Winter collection is inspired by my belief that fashion is about exploring and celebrating all of who you are,” said Vevers.

“To create the collection, we twisted the Coach archives and were also inspired by Lil Nas X’s connection to music and nightlife. We evolved heritage styles introduced on the runway last season by amplifying color, texture and graphics to create pieces that celebrate our love for individuality and authentic self-expression that we share.” 

The collection launches with a campaign featuring images and video of Lil Nas X in the capsule captured in a Y2K-inspired style. The collection is set to be available online as of December 27.