Purvi Kanji has been named vice president of Coterie. She succeeds Courtney Bradarich and will report to Kelly Helfman, president of Informa Markets Fashion.
Most recently, Kanji was director of brand strategy at Place Showroom.
“Purvi’s extensive experience in the women’s contemporary market makes her the ideal leader to guide Coterie and lend an incredible perspective to the business. Her background as a brand builder and connector brings a new, innovative approach that will continue to establish Coterie as the future of fashion,” said Helfman.
While at Place Showroom, where she worked in sales, marketing and operations, Kanji had been a consistent presence at the Coterie show for 11 years.
The next Coterie returns to New York’s Javits Center from Feb. 20 to 22.
In other Informa news, the company is gearing up for its first MAGIC Miami, an immediates-focused women’s market regional event showcasing a vast selection of trend, young contemporaryy, modern sportswear, footwear, accessories, home, gift and beauty brands. The event takes place Jan. 8 and 9 at the Miami Beach Convention Center.
“Highlighting local brands and retailers that are contributing to Miami’s booming business ecosystem is so important to us,” said Jordan Rudow, vice president of MAGIC. “The Southeast is a key region for both retail and fashion brands looking to expand into regional markets.”