David Yurman partners with professional basketball players, launches docuseries

American luxury jewelry brand David Yurman has announced a partnership with professional basketball players Kyle Kuzma, D’Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love, Josh Hart, and Seth Curry as its newest global ambassadors.

This collaboration coincides with the launch of an original three-part docuseries featuring Kuzma, Russell, and Green. Directed by Jeredon O’Conner in partnership with Agency ICA and filmed by Matthew Hayes, each episode delves into the players’ personal journeys, showcasing how their style serves as a form of self-expression both on and off the court, and what fuels their passion for basketball.

Th move is part of David Yurman’s ongoing efforts to reinforce its status as a leader in men’s jewelry. The docuseries and campaign imagery feature the seven athletes styled in David Yurman’s signature men’s collections: Chevron, Curb Chain, and Spiritual Beads.

“We are thrilled to share this project with our audiences, demonstrating how connected we are as humans through artistry and craft,” said Evan Yurman. 

“The unwavering passion and commitment that these men bring on and off the court, and how they translate that confidence to their style and everyday lives, is inspiring. When I first launched the David Yurman Men’s category in 2004, I wanted to expand the brand’s appeal to a younger, more diversified client. Twenty years later I am seeing the momentum around the men’s jewelry industry increasing rapidly, so there is no better time than now to partner with these athletes.”

The docuseries is now live on the brand’s website, and will appear across global social channels.