SIGMA has been crafting lenses specifically designed to appeal to every type of photographer since the launch of SIGMA Global Vision back in 2012. Since then, SIGMA has been innovating the most standard of workhorse zooms to the apex of niche astrophotography gear. This year, SIGMA announced several new takes on old favorites, including the 24-70mm F2.8 DG DN II | Art — a reinvention of a classic complete with more bells and whistles than ever before.
Full disclosure: This article was brought to you by SIGMA.
This season, SIGMA fans looking to expand their kit at a discount can save on some of their heaviest hitters, including the new 24-70mm F2.8 DG DN II | Art, excellent APS-C upgrades, and even some DSLR favorites.
The newest iteration of SIGMA’s classic workhorse lens, the 24-70mm F2.8 DG DN II | Art is a 7% smaller, 10% lighter, 3-times faster lens compared to its original mirrorless counterpart. Video shooters will appreciate the supreme lack of focus breathing, alongside a de-clickable manual aperture ring, while photographers will love the subtle macro reproductions (1:2.7 at 24mm and 1:4 at 70mm!) and faster autofocus motor. This new 24-70mm is the epitome of SIGMA’s Art line and is now $100 off.
Perhaps one of the most long-awaited lenses in SIGMA’s lineup, the 70-200mm F2.8 DG DN OS | Sports took its time to see release because SIGMA’s engineers wanted to get every detail perfect. From featuring SIGMA’s latest OS2 optical stabilization algorithm (covering up to 7.5 stops), to the new Dual High-response Linear Actuator (HLA) focus system for blazing fast focus speed, you’re sure to always land your shot with stunning accuracy. And just in case that wasn’t enough, this is the first Sports line lens to feature an aperture ring. There’s a lot to love about this lens, not the least of which is its price point coming in at only $1,399 this season.
Whether you’re upgrading from a kit lens or just need a do-it-all zoom for your APS-C camera system, look no further than SIGMA’s 18-50mm F2.8 DC DN | Contemporary. Featuring a constant F2.8 aperture, this lens is the smallest and lightest standard zoom for APS-C systems in its class, making it a particularly superb choice for travel and street photography. At only $524, this is the perfect companion lens for Canon RF Mount, Sony E-mount, Fujifilm X Mount, or L-Mount.
Sometimes you need a lens with the flexibility of a workhorse but with a compact size suitable for long hours of handholding or small enough to cram into a backpack. Enter the 28-70mm F2.8 DG DN | Contemporary, the smallest and lightest full frame zoom lens in its class, period. This lens covers a versatile everyday focal range, but it rings in at $799 for photographers looking to cut costs without sacrificing optical or build quality.
With its F5.6 aperture, the 500mm F5.6 DG DN OS | Sports is arguably one of the smallest, lightest ultra-telephoto lenses on the market. But don’t be fooled by its small stature – SIGMA’s newest telephoto prime lens features the upgraded OS2 stabilization algorithm featuring up to 5 stops of stabilization, and for L-Mount shooters, the potential to be paired with a 1.4x or 2.0x teleconverter. Combined with its thermally stable composite and magnesium components, this reliable lens features the rugged durability that the SIGMA Sports line is known for. For the very first time, SIGMA is offering a deal on this lens for $200 off.
The widest prime lens in SIGMA’s DC DN lineup, the 16mm F1.4 DC DN | Contemporary features an ultra-bright F1.4 aperture and superb sharpness across the frame at all stops. This is the type of lens you’ll always want to shoot wide open; with a full frame-equivalent focal range of approximately 24mm, you’ll be able to capture sweeping scenes in just about any lowlight setting. If tone is your thing, this lens has been celebrated for its rendering of color and contrast, accentuated by a noteworthy lack of chromatic aberration. Right now, this lens is available for six different camera systems starting at only $414.
The 30mm F1.4 DC DN | Contemporary is a neat little lens when paired with an APS-C camera, landing at a full frame-equivalent focal length of about 45mm — arguably a closer match to human vision than your typical 50mm. With its natural-looking focal length and silent stepping motor, this is a great all-around lens that even videographers looking for a bright F1.4 prime may want to consider. Perhaps the best part about this lens though, is its extremely approachable price point, currently starting at $294.
SIGMA is offering deals on a whopping 26 different lenses for their Black Friday Instant Savings, including nine DSLR lenses such as the 35mm F1.4 DG HSM | Art and 18-35mm F1.8 DC HSM | Art for Canon EF and Nikon F mounts. Right now, there’s no better time to gift the SIGMA lens that will take your photographer’s photos to the next level.
Full disclosure: This article was brought to you by SIGMA.