Diesel and Savage X Fenty launch capsule in first-time collab

Two of fashion’s hottest labels (both highly distinctive brands) have come together for a limited edition lingerie and clothing capsule collection. Diesel and Rihanna’s Savage X Fenty are collaborating for the very first time with the collection having just launched online.

We’re told the collaboration “combines the unapologetic, body-and sex-positive ethos of Savage X Fenty collection with creative director Glenn Martens’ interpretation of Diesel’s iconic visual vocabulary. Inspired by Rihanna’s iconoclastic approach to fashion and lingerie showcased through her brand, the collaboration highlights the brands’ shared appreciation for inclusivity and unapologetic self-love”.

The offer spans lingerie, men’s and women’s underwear and sleepwear “adhering to three signature Diesel aesthetic pillars —True Diesel, Denim and Utility”. 

True Diesel is defined by fishnet and foil prints in Diesel red while Denim features trompe l’oeil in flocked mesh and burnout velvet treatments in pop colours. Utility includes camouflage stretch lace and graffiti logo cotton poplin. 

Pieces include bustiers, string bikinis, thigh-high stockings, teddys, bras, briefs, tanks and shorts. Each piece is embellished with a co-branded Diesel X Savage X Fenty logo.

It’s on sale now via the two brands’ webstores, priced from €25.95 to €102.95.

And of course it all comes with a campaign to maximise its impact. Shot on the beaches of Tuscany, it was conceived by Martens and by Rihanna with photographer Salvatore Matarazzo and videographer Jacopo Farina, shooting a cast of “real Italian characters” in Versilia “as a depiction of complete body acceptance and freedom”.

It’s intended to portray “a judgement-free day in the Italian sun, showcasing people of all ages, body types, genders and ethnicities feeling confident in their outfits”.