DKNY is getting its game on.
FashionVerse, the popular mobile fashion game, has revealed a new in-game collaboration with DKNY, bringing the brand’s signature style to players worldwide.
In partnership with Tilting Point, the game’s publisher, and developer Brandible, the limited-time event offers creative fashion challenges inspired by DKNY and New York Fashion Week. The collaboration is available now on iOS and Android and runs through Tuesday.
Players get the chance to style models with real-world DKNY ready-to-wear pieces from the brand’s 35th anniversary, DKNY est. 1989. The collection reimagines classic designs with a fresh, modern twist, giving players the opportunity to show off their creativity in-game.
The DKNY collaboration immerses players in various distinct fashion moments through a variety of creative challenges. Players can style influencers at a Brooklyn Bridge photo shoot, assist makeup artists backstage at NYFW or customize front-row fashionistas during a DKNY runway show.
Each challenge offers the opportunity to unlock exclusive DKNY est. 1989 pieces — from statement coats with streetwear sensibility to cropped puffers paired with pleated skirts. While the collaboration ends on Tuesday, any unlocked items will remain available for players to use.
One of the in-game DKNY products.
Courtesy shot.
FashionVerse empowers players to create and share curated fashion sets, vote on others’ designs and unlock new trends from real-world brands. The fashion game is powered by Brandible’s proprietary game engine and AI models.
Players can style models in looks from the brand’s 35th anniversary collection, DKNY est. 1989.
Dan Jackson, courtesy of DKNY
This marks FashionVerse’s second major partnership, following its successful collaboration with Michael Kors earlier this year.