Dr Martens launches new boot alongside AW campaign

Heritage status plays a major part in the success of many brands, but probably none more so than Dr Martens.

And the footwear brand’s “history of innovation continues to evolve” as Doc Martens introduces the newest editions to its storied line-up, accompanied by a promotional autumn/winter ‘Like No Other – The Campaign’.

But first the new collection: the 1460 Sub Boot (priced £170) and 14XX Sub Boot (£200), are based on the design of the classic 1460 boot, and stand as “a testament to the brand’s commitment to progression, heritage, and craft”.

And to explain the introduction, Joel Wilson, Design Lead at Dr Martens, said: “Our icon, the 1460 boot, is timeless and the perfect canvas for the design team to experiment with. There’s a reason why the boot is still relevant over 60 years later; the design features such as the heat sealed sole and classic yellow welt stitch are unique and speak to something much bigger than a boot, it’s a statement. When the team designed the 1460 Sub Boot, the ambition was to level up and evolve a workwear silhouette specifically for wet weather environments – it’s a new construction of the icon and one we’re really excited to release this autumn winter.” 
 
And on to the accompanying AW24 campaign that blends innovation with heritage and features a protagonist showcasing the versatility and functionality of the collection while moving through an ever-changing environment. Of course, “the boots that are made like no other, worn like no other and evolved like no other”.
 
It features model Mer Bruce, is directed and photographed by Ben Cole with styling by Luca Wowczyna.