DSquared2 hails ESW deal as “game-changer” for GMV and conversion

DSquared2 has hailed its link-up with Dublin-based e-tail tech solutions giant ESW saying this week that conversion rates have increased 8 percentage points year on year.

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Its Ship-from-Store initiative has also driven a 12% GMV increase across the brand’s entire online business within the first four months from launch (despite not being available in all markets yet) and customer satisfaction ratings have increased from 1.5 to 4 on Trustpilot.

The company used ESW to “create a seamless direct-to-consumer (DTC) e-commerce experience and enhance [its] global brand presence”. That came, we’re told, after its previous cross-border partner “hadn’t delivered the growth the brand wanted or created the exceptional customer experience international fans expected”. 

Consumers are ever-more-demanding when it comes to luxury e-commerce and offering a service that meets their expectations is a key aim of high-end labels globally.

The company said particular frustrations were an inadequate payment processing system that resulted in a payment success rate below industry standards, and inefficient shipping speeds and customs regulation compliance.

That all appears to have been dealt with and DSquared2’s chief digital officer Raffaele Nardo called the link-up with ESW “a game-changer” for the business, adding: “Its expertise in luxury has helped us expand globally and improve our operations. We’ve streamlined our import processes and enhanced our online shopping experience”.

The business has also been able to expand its operations to 76 countries and efficiently manage domestic e-commerce in Italy.

It called out improvements in the US and also the aforementioned Ship-from-Store capabilities that led to the double-digit GMV increase and is now planned for expansion into the EU and other international markets.

The partners have further plans to expand into new geographies and enhance omnichannel capabilities. Future initiatives include optimising marketing investments through localised solutions, exploring emerging markets like Mexico and Brazil, and further improving the customer experience with new checkout features and payment methods.