Estée Lauder names new North America leadership

The Estée Lauder Companies announced on Monday that Mark Loomis, group president, North America, will retire at the end of fiscal year 2025, after more than 28 years with the U.S. beauty giant.

Loomis is succeeded by Tara Simon, who will assume the role of president, North America, and Amber English, who will assume the role of president, digital and online, North America, effective January 1.

Simon will report directly to Fabrizio Freda, president and chief executive officer, and English will jointly report to Freda and Gibu Thomas, executive vice president, online.

In her new role, Simon will focus on executing the company’s North America brick-and-mortar channel strategy, including specialty-multi, department stores, and free-standing stores.

The executive joined Estée Lauder Cos. in 2020, from Ulta Beauty, where she served most recently as senior vice president of merchandising, prestige beauty. At Estée Lauder, she first served as senior vice president, global manager, Too Faced, and was promoted to global brand president, California brands, which includes oversight of Too Faced and Smashbox.

Her successor at California brands is yet to be announced.

Likewise, English will oversee the company’s digital-first transformation and omni-capabilities for North America, fueled by online. English joined Estée Lauder in 2022 from Amazon, where she most recently led the global Amazon Fashion private Brands business.

“Mark is a visionary leader who has driven meaningful impact through nearly three decades at the Company, promoting greater integration across our portfolio and regions, championing a commitment to our people and values, and inspiring excellence and creativity every day,” said Freda.

“He guided the business strategy in North America, maintaining a steadfast focus on the consumer amid the shifting beauty landscape, and while leading our Asia/Pacific region, he oversaw regional strategies that supported business acceleration and commercial operations to drive growth. We are grateful for his contributions and dedication to the company.”

Freda continued, “As we embark on the next phase of growth for North America, Tara and Amber bring incredible experience that make them uniquely well-suited to capture the promise of this evolving market while advancing our strategy and ambitions. Together, their leadership marks a new chapter of growth in North America, by launching new products and taking existing ones to new audiences, fueled by relevant, compelling and differentiated marketing, and serving our customers wherever they prefer to shop.”

The update comes two months after the New York-based company forecast annual profit and sales below estimates as the global beauty market struggles with slowing demand mainly in the China market. The company also said that CEO Fabrizio Freda will retire after nearly 16 years at the helm.