EviDens de Beauté opens at Hangzhou Intime Department Store in China

Luxury skincare brand EviDens de Beauté unveiled on Friday its very first counter in China at Hangzhou’s Intime Department Store. 

The design concept of the new counter reflects the brand’s commitment to French elegance and sophistication, paying homage to its founder, Charles-Edouard Barthes. It offers meticulous product displays, an exclusive skincare area, and a facial device testing zone, all of which create an intimate and comfortable atmosphere for customers to immerse themselves in the brand. 

To bring the essence of a unique spa experience to Hangzhou, EviDens de Beauté introduces ‘La Maison’, a hidden gem reminiscent of the 16th arrondissement of Paris. Nestled within Intime Department Store, this secluded spa room caters exclusively to EviDens de Beauté’s VIP clientele.

In conjunction with the opening, EviDens de Beauté also introduced a nine-day pop-up store that showcases the brand’s emblem on an exterior wall and a large electronic screen. 

“Our new boutique and brand spa room serve as essential platforms for direct communication between the brand and consumers, enabling consumers to not only enjoy professional skincare services but also gain a deeper understanding of our products. These spaces also allow us to directly capture consumer feedback, understand their needs and expectations, and thereby enhance products and services,” said Sophie K/Vella, global marketing director EviDens de Beauté. 

“Building upon our existing online presence, EviDens de Beauté is strategically expanding its offline footprint. We aim to provide Chinese consumers with a comprehensive and unparalleled luxury skincare experience.”

EviDens de Beauté, founded in 2008, is also available in other iconic luxury department stores such as Harrods in London, Tsum in Russia, and BFF in Thailand.