Florence by Mills inks eyewear deal with Mondottica

Eyewear firm Mondottica Group announced on Thursday a new partnership with Gen-Z brand Florence by Mills, for the manufacture and distribution of a full range of sun and optical eyewear styles. 

In a deal brokered by IMG, the youth-focused beauty, lifestyle and fashion brand founded in 2019 by actress Millie Bobby Brown enters the eyewear space this year, offering inclusive eyewear styles. Dubbed the Sun24′ and ‘Optical 24’ collections, the separate lines include pastel-coloured acetates and metal frames with the Florence by Mills lightning bolt brand signature.
 
The sunglasses are made using sustainable renewable acetate and incorporating significant amounts of certified recycled content, continuing Millie’s brand ethos of being environmentally conscious.

“Mondottica Group is thrilled to launch eyewear with Florence by Mills. Millie Bobby Brown has a huge global influence and we are excited to welcome her as our latest brand partner,” 
said Tony Pessok, CEO Mondottica.

“Her original take on eyewear has been combined with Mondottica Group’s expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her  generation and beyond.”

With offices in Hong Kong, London, Paris, Tokyo, Barcelona, Delhi, Moscow, New York, and Sydney and a distribution reach that spans all continents, Mondottica holds the eyewear licenses for a wide range of lifestyle and fashion brands, namely AllSaints, Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Reebok, Sandro, Scotch & Soda, Ted Baker (worldwide except USA and Canada), United Colors of Benetton and Vivienne Westwood.