Forum Brands acquires skincare brand Ever

Consumer brands operator Forum Brands has announced the acquisition of skincare brand Ever from Stella & Dot Brands, as the holding company expands it health and wellness portfolio.

Terms of the deal were not disclosed.

A clean skincare brand, Ever uses a patented LSR10 ingredient to create skincare products that address the hormonal changes of the 30s, perimenopause, and beyond.

“We are thrilled that Ever found the perfect home to drive our next phase of growth,” said Jessica Herrin, CEO and founder of Stella & Dot Brands, who will remain in an advisory capacity to Ever and the broader Forum family of brands through the transition.

“I’m so impressed with Forum’s depth in the Wellness space and the immense capabilities of their platform. This is the right team to create even greater value for our community of ambassadors and to inspire our customers to look and feel their best.”

The Ever brand will be operated within Forum’s portfolio under the leadership of Ever’s VP of operations, Jess Norman, who brings a longstanding commitment to the brand’s mission, community, and values. 

“We are blown away by the strength of catalog and community that Ever developed over the years,” said Brenton Howland, CEO of Forum Brands.

“Ever’s commitment to clean, effective skincare makes it the ideal addition to our portfolio of health and wellness products, building on momentum from our recent acquisitions of Lola and QRx Labs.”

Forum is a holding company of consumer brands “built to serve families,” according to the U.S. company’s website, growing “high potential digital brands with a story to tell,” and “turning them into enduring, omnichannel category leaders.”