Four Bay Area properties awarded 3 ‘Keys’ from new Michelin hotel guide

By Nikki Ekstein | Bloomberg

Last year, when World’s 50 Best issued its first global ranking of hotels, only two properties in the US made the cut: the Equinox and Aman New York hotels, both in Manhattan.

Now Michelin has arrived stateside, in its second-ever presentation of “keys”—a new system from the eponymous tiremaker that’s doling out one, two or three key emblems, like its restaurant stars but to the world’s worthiest hotels.

Out of more than 1,000 luxury hotels across the country, 11 were awarded three keys. The winners were all in California and New York, from Post Ranch Inn in Big Sur to Canyon Ranch Woodside and the Whitby Hotel in Midtown. Aman New York, echoing its position on World’s 50 Best, was also included; Equinox, meanwhile, received no keys at all.

Importantly, keys were only distributed to hotels in seven primary markets across the US where the Michelin Guide also reviews restaurants: New York City, California, Chicago, Florida, Colorado, Atlanta and Washington, D.C. Michelin says next year’s ceremony will expand to include more of the US.One key denotes a “special” stay, two make it “exceptional” and three reflect hotels that are “extraordinary.”

Gwendal Poullennec, international director of the Michelin Guide, has described the criteria for these awards in highly subjective terms. Earlier this month he told Bloomberg that these most exceptional properties will be judged based off “the experience” alone. Rather than requiring them to adhere to certain definitions—like having a spa, pool or minimum staff-to-guest ratios—the hotel experience “has to be memorable and singular in a way that will give people a feel for local character,” he explained. At the awards ceremony, he built upon that sentiment. “We’re not a checklist of amenities,” he said.