FullBeauty Brands acquires Dia & Co.

Inclusive fashion brand FullBeauty Brands announced on Wednesday it has acquired Dia & Co., an online inclusive fashion marketplace that sells a range of size-inclusive brands and a flagship personal styling experience.

Financial details of the deal were not disclosed

As part of the acquisition, Dia’s online marketplace will be integrated into FullBeauty’s new digital mall, adding hundreds of size-inclusive brands and thousands of new styles to its offering. Its personal styling experience will remain available to existing Dia customers and to FullBeauty customers across all of its brands, according to a press release.

“We are excited to welcome Dia to the FullBeauty Brands family, which we believe will further our leading position in size-inclusive fashion and as the one-stop destination for great fitting, quality, on-trend, size-inclusive apparel,” said Jim Fogarty, FullBeauty Brands CEO.

“As we look to grow and scale, Dia will vastly increase brand offerings in our digital mall, and we are excited to bring the unique personal styling experience to all of our customers.”

In addition, Lydia Gilbert, co-founder of Dia & Co., will join FullBeauty and oversee the Dia styling business within the FullBeauty portfolio. Other key members of the Dia marketplace team will also join FullBeauty.

“We’re not just a styling service anymore,” said Gilbert. “Our new and improved site is now home to thousands of brands and must-have styles. Whether you shop on your own or with a stylist, we promise to bring customers real choices, with no compromises, and all the best styles in your size every single time.”

Dia is FullBeauty’s third acquisition in less than a year, following its recent purchase of Cuup, a digitally native and size-inclusive intimates brand, in July last year, after Eloquii, a digitally native vertical brand that offers size-inclusive fashion and on-trend apparel, in April 2023.