LONDON — Ganni is packing its pretty little dresses and cowboy boots and moving over to the Paris Fashion Week calendar.
The Danish brand has typically shown at Copenhagen Fashion Week, but for the last two seasons, it has been absent.
Ganni will make its Paris Fashion Week debut on Sept. 24 with a spring 2025 collection.
Laura du Rusquec, Ganni’s new CEO.
Courtesy of Ganni
“Ganni has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale,” said Laura du Rusquec, Ganni’s chief executive officer, who joined in April from Balenciaga, where she was deputy CEO.
“Paris offers an unparalleled global platform, and we are excited to present our spring 2025 collection, along with our ongoing vision and commitment to responsibility in the fashion industry,” she added.
Despite sitting out Copenhagen Fashion Week, Ganni has been boosting the city’s talent by supporting them financially.
It’s clear that the brand is trying to enter a more high-end market by joining the Paris Fashion Week calendar.
Ganni spring 2024
Mathias Nordgren/Courtesy of Ganni
Du Rusquec succeeded Andrea Baldo, who had been Ganni’s CEO since 2018.
“I am thrilled to join Ganni at such a pivotal time and to continue building on the brand’s strong foundation. Ganni’s commitment to innovation, sustainability and their progressive approach to luxury is exactly what the future of fashion needs. I look forward to leading the talented team toward new heights and further global expansion,” du Rusquec said when she joined the brand.
At Ganni, Baldo managed to register annual double-digit growth and developed the brand’s retail presence before stepping down.
Now it’s du Rusquec’s responsibility to take it to new heights.