Gap partners with Cult Gaia on holiday collection

Gap has teamed up with Los Angeles-based brand Cult Gaia to launch a limited-edition holiday collection on October 10. 

The 35-piece collection blends Gap’s iconic essentials with Cult Gaia’s modern sculptural influence. The collection celebrates the beauty and strength of women and original style with statement-making pieces designed for both women and kids.

It features a range of holiday-ready designs, including outerwear, mini slip dresses, and reworked classics with unique touches like chain-link detailing and gold hardware. Key pieces include the Denim Bustier ($88), coordinating Leather Pants ($498) and Jacket ($498), Backless Classic Shirt ($88), and a Vegan Fur Coat ($328). As part of the collection, Gap’s signature arch logo is reimagined as “Gaia,” emblazoned on a Baseball Cap ($35) and Cropped Logo Sweatshirt ($78). 

“This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,” said Mark Breitbard, president & CEO of Gap brand. “Every piece was created with intention, with a focus on fabrications, hardware, and stitching. We are delivering elevated designs and fresh fits that our customers can cherish forever.”

The collection launches with a campaign directed by sisters Louise and Maria Thornfeldt, and featuring model and actress Tina Kunakey alongside Kristina Byerley, Kelly Lim, Irene Law, and Christen Rhule. The campaign serves as a tribute to the strength of modern womanhood.

“Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey. The collaboration brought together Gap’s classics and everyday wearability with Cult Gaia’s sculptural and artistic approach, merging our two distinct creative forces,” said Jasmin Larian Hekmat, founder and designer of Cult Gaia.

“Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless.”