goddess durga: Investment lessons to learn from Goddess Durga’s 9 avatars

The festival of Navratri is celebrated biannually by the Hindu Diaspora worldwide. Mythology states that Goddess Durga had battled the buffalo demon Mahishasur to restore dharma. Hence, each of the nine days is dedicated to an avatar of Goddess Durga. Navratri is all about the spirit of merriment and galore, where devotees pray, dance, sing, socialise and set up pandals.

While you enjoy the fun and frolic, it is also important to remember that the story of Goddess Durga and her nine avatars has a lot to teach. This Navratri, you can find some inspiration from Goddess Durga by following these investment lessons to welcome financial abundance into your life.

Start on the right note:
Shailputri, or the Goddess of Nature, is the first Navdurga. She symbolises introspection, dedication, and awakening. These attributes can be helpful in all spheres of life, particularly investment. An introspection of your financial goals can help you devise the right investment strategy. Dedication can ensure that you stay focused on your goals and practice a disciplined approach to wealth creation. Lastly, awakening can steer you away from mistakes and give you the power to differentiate right from wrong, thereby contributing to a foolproof investment portfolio.

Be patient:
Goddess Brahmcharini embodies patience, the power of mind over matter, and determination. These traits can be poignant in investing. Investing is all about delayed gratification and being patient is of utmost importance. Try to be disciplined, keep a long-term approach, rebalance your portfolio occasionally, and avoid decisions in haste.

Understand that knowledge is your best friend:
Goddess Chandraghanta represents the clarity of mind that comes with knowledge. She wears a half-moon on her forehead depicting a state of enlightenment and perceptiveness. Knowledge can be your greatest ally in investment. Being aware of the economic reforms in the country and globally, understanding tax implications, being vigilant about new investment options, etc., can lead to investment success.

Throw light on essential matters:
The divine Khushmanda lives inside the sun and is the carrier of light. Also known as the life creator, she brought light into the world and dispelled the darkness. An effective financial plan should draw light on your financial goals and align with your needs. Take control of your finances:
Goddess Skandmata was the commander-in-chief in the War of Demons. She embodies leadership and control. Skandmata is also the Goddess of Wisdom. Just like her, you need to be the commander-in-chief of your investment plan. Take control of your investment strategy and do so with prudence and wisdom. Create an asset allocation that matches your risk appetite and goals, and be proactive in reviewing your portfolio and making changes according to the altering market cycles.Pay attention to the minute details:
The sixth Navdurga, Katyayani, is known for her sharp vision. You, too, can adopt precision in your investment style. Being mindful of the minute details can help you identify the right investment opportunities from unsuitable ones. Whether stocks, private equity, venture capital or others, having a keen eye can help you spot the loopholes and find the strengths.

Eliminate the negatives:
Goddess Kaalratri is the most feared of all Navadurgas. She is the slayer of evil. You, too, can learn from her and eradicate all evil forces that come in the way of your investment success. Lack of knowledge, inconsistency or poor financial discipline, poor performers, etc., can stall your financial growth. Remove these to make way for better opportunities.

Get rid of investment sins:
It is believed that the mighty Goddess Mahagauri can free devotees from their sins and offer them a clean slate to start over. You can also eliminate financial sins like excessive spending, laziness or disinterest in your investment plan, lack of socially responsible investments, and more. Debt can be another evil holding back your investment progress. Getting rid of it or lowering it can help you concentrate on making money rather than spending it.

Be prepared:
Sidhidatri translates to the supplier of thoughtful capacity. Her divine providence guides her followers in the darkest of times. Recession, business failure, inflation, etc., can come in the way of your growth. However, you can overcome these challenges with thoughtfulness and awareness. Preparing for risk with diversification, planning ahead of time with an emergency fund, and timely succession and estate planning can protect your investments and help you in trying times.

Conclusion
This Navratri, try to imbibe these qualities of Maa Durga and welcome the light of wealth and happiness. And remember to create a diverse investment portfolio just like the diverse nine goddesses of Navratri.

(Anupama Sharma is Executive Director at 360 ONE Wealth. Views own)

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