LONDON — The Golden Globes 2024 weekend turned out golden numbers.
According to a report from WeArisma, an influence analytics company, more than 1,000 pieces of content were shared between celebrities attending and press coverage on social media in regard to the red carpet fashion. The media value of the Golden Globes totaled nearly $29 million.
Celebrities arrived on the red carpet in designer cliques. Taylor Swift, Julia Garner, Ryan Gosling, Mark Ronson and Grace Gummer dressed in Gucci, while Margot Robbie, Selena Gomez, Leonardo Di Caprio, Charles Melton and Amanda Seyfried posed in Armani attire.
Lily Gladstone in Valentino.
Golden Globes
Gucci’s roster generated a media value of $6.4 million, while Armani’s sat at just shy of $3 million.
Swift and Robbie were the standouts of the night. The pop star’s green dress generated more than $3 million in media value within 12 hours of the award show, and Robbie’s Barbiecore pink dress brought in more than $413,300 in media value.
“Red carpets are an exciting opportunity for luxury fashion brands to collaborate with celebrities. But what is really special about red carpet fashion is that it also gives emerging designers a chance to put their stake in the ground,” said Jenny Tsai, founder and chief executive officer of WeArisma.
“Billie Eilish’s Willy Chavarria thrifted look and Gabriela Hearst with Gillian Anderson’s viral dress emerged as fun collaborations on the red carpet. The social media discussion following their creative approaches has generated media values of $152,739 and $174,143, respectively,” she added.
Even though Timothée Chalamet was the only star on the red carpet wearing Celine, the brand ranked as the seventh most mentioned following the event. A WWD TikTok of the actor had an engagement rate of 298.13 percent.
Natalie Portman in Dior.
Gilbert Flores/Golden Globes
Brands in the top 10 list that generated the most media value from the Golden Globes included Prada at $5.5 million; Dior at $3.1 million, and Schiaparelli at $2.9 million.
Fashion brands weren’t the only ones rolling in the Golden Globes media value — jewelry brands and accessories did too.
In the data collected by Launchmetrics, among jewelry brands, Tiffany & Co. ranked number one, bringing in a total media value of $3.6 million, followed by Cartier at $2.3 million; Bulgari at $1.7 million, and Chopard at $1.6 million.
Greta Lee, Reese Witherspoon, Emily Blunt, Florence Pugh, Jon Batiste, Dua Lipa and Kristen Wiig all wore pieces from Tiffany.
Jared Leto
Gilbert Flores/Golden Globes
Christian Louboutin’s red-bottom shoes won in the category of accessories, generating the highest media value with $3.2 million after being worn by stars such as Lily Gladstone, Jared Leto and Lenny Kravitz.
Jimmy Choo scored a media value of $1.9 million, and Manolo Blahnik totaled $626,000.
According to numbers from Jovani, over the last decade Armani has been the luckiest designer to be worn to award ceremonies by female actors at the Golden Globes, Emmys and Oscars. The Italian brand has had 10 winners, including Jessica Chastain at the 2022 Oscars; Renée Zellweger at the Golden Globes in 2020, and Zendaya at the Emmys in 2020.
Other fortunate designers on the list include Valentino, which has been worn by nine winners; Prada scoring five wins, and Dior tying with Versace at four wins.